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Why HitsLink?

Activity by Country

This report shows a transaction summary by country.  The country is determined by the visitor domain.  For example, if the visitor domain is, the country would be recorded as the United Kingdom.  The total number of transactions and revenue are displayed for the timeframe selected.

Terms Used on Report:


Also referred to as a 'Unique Visitor'.  By default, this value represents a visitor that comes to your site for the first time in a day.  All subsequest visits during the day by the visitor are not considered unique.

The definition of a visitor can be customized.  You can set a custom period of inactivity that will cause the next access of the visitor to be considered a new visit.  The visit definition screen can be found on the 'Setup' menu.

This differs from a page view or hit in that a single visitor can have one visit per day but many page views during a visit.


A completed transaction by a user.  Transactions are recorded when a special tracking script is executed on your confirmation page(s).  This tracking script can be found on the Account / Get Tracking Script menu item.

Conversion Rate

The percentage of transactions generated per click-through.