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Transaction History

This reports displays transaction history for your campaigns.  The report displays the total number of transactions, first time transactions, repeat transactions and revenue.

Terms Used on Report:


Total Transactions


A completed transaction by a user.  Transactions are recorded when a special tracking script is executed on your confirmation page(s).  This tracking script can be found on the Account / Get Tracking Script menu item.

First Time Transactions


The first time a visitor executes a transaction.  All subsequent transactions are recorded as 'repeat transactions'.  This is specific to transaction type.

Repeat Transactions


The second or higher time a visitor executes a transaction.  This is specific to transaction type.